Security for entertainmentReputational Due Diligence
Reputational due diligence for the entertainment industry
Integrity and image risk assessment before you link your name to someone else’s.
What is reputational due diligence?
Reputational due diligence is the analysis of the track record, ties and public exposure of a person or company before an association: a sponsorship, a partnership, a talent hire or a co-production.
The goal is to know, before you sign, what image risks the association may bring and how to mitigate them. The result is a report with risk grading and mitigation scenarios.
For Brands, production companies, platforms, agencies and artists.
When Before closing partnerships, sponsorships, talent hires or co-productions.
Where Brazil and the rest of Latin America.
Deliverable A report with risk grading and mitigation scenarios.
What's included
Six areas of analysis that together form the reputational profile of a person or company.
Track record and public conduct A consolidated profile of history, public positions and exposure over time.
Relationships and ties Mapping of corporate, family and political connections that could have an impact.
Litigation and liabilities Searches of civil, criminal, labor and administrative records.
Public and digital exposure Analysis of press coverage and of how the subject is discussed on open channels.
PEP status and international sanctions Checks for politically exposed person (PEP) status and presence on restricted lists.
Report with mitigation scenarios Risk grading and recommendations for the decision to partner.
When to hire
- Hiring talent or a host as the face of a project.
- Sponsoring or linking a brand to an artist or event.
- Co-productions and partnerships with little-known companies.
- Investors or partners joining a project.
- Inviting public figures or politically exposed persons.
Background check or reputational due diligence?
| Background check | Reputational due diligence | |
|---|---|---|
| The question it answers | Can I hire, accredit or give access to this person? | Does linking my name to this person or company carry an image risk? |
| Focus | Identity, work history, public records and ties. | Public track record, relationships, litigation and press exposure. |
| When | Before hiring, accreditation or access. | Before a sponsorship, partnership, co-production or talent hire. |
| Deliverable | Report with a risk rating and a recommendation. | Report with risk grading and mitigation scenarios. |
How it works
Step 1
Assessment
Understanding the intended association and the risks it may bring to your image.
Step 2
Planning
Defining the scope: people, companies and periods to analyze.
Step 3
Analysis
Track record, ties, litigation, public exposure and restricted lists.
Step 4
Report
Risk grading and mitigation scenarios for the decision.
Frequently asked questions
What is analyzed in reputational due diligence?
Track record and public conduct, relationships and corporate, family and political ties, civil, criminal, labor and administrative litigation, press coverage and discussion on open channels, plus politically exposed person status and presence on sanctions lists.
When should you carry out reputational due diligence?
Before closing an association that puts your name next to someone else’s: a talent hire, sponsorship, co-production, partnership or the entry of partners and investors.
What is a PEP?
PEP stands for politically exposed person: someone who holds or has held a prominent public position, along with close family members and associates, as defined by anti-money laundering rules.
What is the difference between reputational due diligence and a background check?
Reputational due diligence assesses the image risk of an association with a person or company. A background check reviews a person’s history for a hiring, accreditation or access decision.
What do I receive at the end?
A report with risk grading and recommendations, including mitigation scenarios to support the decision.
Other Chazan services
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